Multi-tasking women land in list of Mandaue’s model entrepreneurs

by: Katlene O Cacho
Source: SunStar Cebu

MICRO entrepreneurs Baby Gene Abayon Ortega, 28, of Barangay Basak and Sarah Dellosa, 40, of Barangay Tipolo both from Mandaue City, are among the 23 contestants vying for the 2011 Search for Winners (Women In Need, Now Entrepreneurs and Role Models) of the Mandaue Business Month (MBM).

They hope to win the cash prize of P50,000 to be used as additional investment in their businesses. Ortega, who is a single mother of three, is a fish and frozen delights vendor for five years now. She earns an average of P200 a day.

Dellosa, on the other hand, works almost round the clock. She wakes up at 3 a.m. to sell fish. During lunch, she sells banana cue. In the evening, she washes other people’s clothes. She earns an average of P300 to P400 every day.

“I have to work hard to support my family,” Dellosa, a mother of four, said in a press briefing held yesterday at the Diamond Suites and Residences. Dellosa’s husband is a construction worker.


The two women did not expect to be included in the Top 23 of the Winner search.

They lauded the efforts of the Mandaue Chamber of Commerce and Industry (MCCI), the organizer of the search, for recognizing their efforts and offering them a chance to improve their financial condition through business and personality development trainings.

Ortega said the training she received from the project enhanced her business communication skills and techniques.

MCCI introduced to the media yesterday the 23 contestants for the 2011 Search for Winners, a new project for this year’s MBM.

The project aims to identify model women micro-entrepreneurs who support their families and are struggling to rise from poverty through their business.


MCCI trustee Carmel de Pio-Salvador, also Winners event chairperson, said MCCI hopes to empower women by helping them improve their businesses and serve as inspiration to their families and the community.

Salvador said the 23 micro-entrepreneurs were chosen for developing a comprehensive business plan, self-confidence and ability to converse, courage, perseverance and creativity.

MCCI president Eric Men-doza said the project recognizes micro, small and medium enterprises (MSMEs), which account for 99.7 percent of all firms in the country.

“The SME sector is a powerful engine of growth,” he said.

Winner contestants underwent trainings on business planning and personality development. They will also undergo livelihood training, business plan mentoring, and a seminar on banking and finance.

Top three winners will be recognized during the event’s Coronation Day on Aug. 24 at the Cebu International Convention Center.

Cash prizes of P50,000 will be given to the first place winner; P30,000 for the second and P20,000 for the third.

To ensure sustainability of the project, the Women Federation of Mandaue City pledged to monitor the businesses of these micro-entrepreneurs. MCCI also hoped to make the project an annual activity during the MBM.