beamember

Global brand workshop for Cebu-Mandaue businesses, brands on Oct.15

Jacqueline Alexis ThngCompanies wanting to know how the ASEAN integration will affect the brands that they have been working hard on for so long are invited to attend the 3rd Global Brand Workshop on Oct. 15 at Marco Polo Plaza Cebu.

The event is organized by the Mandaue Chamber of Commerce and Industry (MCCI) and Lexis Branding, aiming to educate participants about

brand trends, social media convergence and the effect of the Association of Southeast Asian Nations (ASEAN) integration on their brands.

The workshop will be facilitated by Jacqueline Alexis Thng, chief executive officer of Lexis Branding, who has more than 20 years of experience in branding strategy. She was formerly Managing Director of The Brand Union/Ogilvy and Senior Consultant of Addison Design Consultants. She has led and consulted on a diverse range of strategic and integrated branding projects for corporate, consumer and retail on a global and regional scale.

Milestone brands she developed include Octopus Hong Kong for the transport consortium (including Naming in Cantonese and English); Tamagotchi, the world’s first digital pet, for Bandai Japan; Bank Mandiri, Indonesia’s largest state bank; Goldilocks, Philippines’ leading bakery and foodshop; Belo Medical Group, Asia’s largest aesthetic beauty brand;

Metrobank, Philippines; Bench, Philippines; and Penshoppe, among many others.

The event will feature a special guest speaker on social media, Hamzah Alsagoff, contagion catalyst at Hamilton & Sherwin.

He has more than 20 years of marketing communication convergence skills and experience. He has strategic and hands‐on communication experience and exposure in strategic planning, leading and working directly as a co‐brand custodian in marketing brands and products in diverse range of categories, such as FMCG, retail, IT, cosmetics, property, and automobile.

Registration fee for the 3rd Global Brand Workshop is Php 1,500 for MCCI members and Php 2,500 for non-MCCI members.

The event is sponsored by Marco Polo Plaza Cebu, Sky Cable, Microdata, Sun.Star Cebu, Snap Happy, The Freeman, Aboitiz Land & Cebu Daily News.

For inquiries, please contact (032) 2368245 or (032) 343-3491 and look for Cyruz or Margot.

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